About
Since 1976, Tayco has been a leading modern office furniture manufacturer, delivering high-quality office systems, desks, storage, tables, seating, and workplace furnishings across North America. Based in Toronto, Tayco is known for its commitment to craftsmanship, innovation, and functional design, helping businesses create efficient and inspiring workspaces.
Challenges
Treefrog and Tayco have enjoyed a longstanding partnership, collaborating on multiple projects over the years. Most notably, Treefrog has designed Tayco’s Look Books, showcasing their modern office solutions with compelling visuals and design. Additionally, we have provided website development and customizations, ensuring a seamless, high-performing digital presence that aligns with Tayco’s brand and business needs.
Project Details
Industry:
- Office Furniture
Markets:
- B2B, E-Comm, Manufacturing
Website:
Services:
- Custom Web Development
- Brand Strategy / Positioning
- Creative Blueprints
- Social Collateral
- Print Collateral
- Lookbook
- UX/UI New Page Designs
- Web Upgrades
- Promotional Items
Exploration & Discovery
After evaluating Tayco’s past touchpoints, including sales sheets and marketing materials, we found a solid foundation—but one that lacked energy and excitement. While their logo had evolved from blue to orange, the rest of their aesthetic felt heavy, rigid, and outdated, missing the vibrancy needed to truly reflect their brand’s innovation and modern approach.
Creative Blueprint Development
As the next step, we embarked on Creative Blueprint Development to bring Tayco’s brand positioning to life. Through brand archetyping, we aligned their identity with cognitive and psychological drivers that resonate with their audience. We then crafted custom imagery and experimented with fonts and colours—all rigorously tested to ensure the final direction perfectly captured Tayco’s modern, innovative, and dynamic identity.
Social Collateral & Templates
Tayco wanted a seamless, flexible social feed design—one that maintained visual consistency regardless of whether their team posted one, two, or three images at a time. To achieve this, we developed a structured, clean layout with adaptable guidelines, ensuring a polished look with every post. To make implementation effortless, we also provided a custom Photoshop template, giving their team a simple, guided framework to follow.
Look Book - Cover & Design
Tayco’s product Look Book covered many discussions, from initial kick-off – assessing the current needs or changes to the design as per the end-user, as well as the larger objective goals for the desired business ROI for their efforts in printing and distribution of this book.
Look Book - Editorial Design
Web Development
We’ve delivered extensive, highly technical custom development for Tayco, transforming their website into a powerful, dynamic platform tailored to their unique needs. Our work spans complex integrations, advanced functionality, and seamless user experiences, ensuring both scalability and performance.
Some of our key custom development work includes:
• Custom Store Locator – Built from the ground up for precise dealer and showroom discovery.
• Custom Contracts Pages – Designed for seamless B2B transactions and client interactions.
• Advanced Custom Forms – Intelligent form logic for streamlined inquiries and lead capture.
• Rich Text Editors – Empowering Tayco’s team with easy content management.
• 360° Office Tour Integration – Bringing their showroom experience online with interactive virtual tours.
• Custom Menus & Navigation Enhancements – Ensuring intuitive, high-performing site architecture.
Impact
Over the years, our long-standing partnership with Tayco has allowed them to continually leverage Treefrog’s expertise in branding and web development, keeping them at the forefront of their highly competitive industry.
For nearly a decade, Tayco has trusted Treefrog to guide them through the ongoing evolution of their brand experience and digital presence. Their success stems from their commitment to innovation and willingness to embrace modernization, ensuring they remain a leader in the office furniture space.
Now, It’s Your Turn!
Reach out today to start your transformation.
