About
Felix Global is an Executive Consultancy that delivers integrated solutions for organizational and talent transformation. With over 30 years of successful client engagements, they have built a reputation for being innovative, customized and different in their approach.
Challenges
Felix went through a process of internal reflection and approached Treefrog to help them rebrand and reposition. After many years and subsequent growth, they felt their brand impression was lacking a creative and cutting-edge spark. Their operations and solutions were anything from cookie-cutter, but their brand identity felt flat and did not give off the feeling of doing things differently than ‘corporate’ competitors.
Project Details
Industry:
- Consulting
Markets:
- Executive Leadership / Agency
Website:
Services:
- Brand Strategy / Positioning
- Creative Blueprint
- Logo Development
- Social Collateral
- Print Collateral
- UX/UI New Page Designs
- Web Development
- Promotional Items
Stepping out of the Corporate Box
Felix felt it was time to break ties with the stereotypical corporate and business-suite feeling of their branding. In order to start that transition, a detailed series of Brand Positioning workshops and Brand Buyer Personas were developed to clearly define their target audiences and identity specific drivers, motivations and pain-points.
Felix’s old logo was both functional and legible, but the roots of their iconography (target crosshairs/ scope) had lost its cultural zeal in light of current events and societal outlook. Felix also expressed a desire to lean into a more gender-neutral and progressive colour palette.
Creative Blueprint Development
The Creative Blueprint workshops with Felix stakeholders proved to be an incredible insight into the heart of this company. Felix was about momentum, progress, forward-thinking, and moving with change -not against it. Their identity needed that fluidity and feeling of moving at the speed of change – and visually positioning them as the leaders of positive progression.
Brand Standards Guide
Vista’s Brand Standards Guide was completed at the end of their branding process, allowing all the elements of their Brand Anatomy and toolkit to be precisely defined and clearly explained. This proved instrumental for their in-house teams to follow and continued to be a heavily-relied upon source for marketing.
Print & Promotional Collateral
Special Events often bring identity challenges to the forefront where things like Host, Vendor, Affiliate or Sponsor become important distinctions, visually. Water Ambassadors Canada asked Treefrog to devise a system of sub branding that could focus on fundraising events, but still maintain the connection to their look and feel.
Website Updates
Impact
Felix continues to proudly celebrate their rebranding achievements within their company and with their clients.
Now, It’s Your Turn!
Reach out today to start your transformation.
