About
Founded in 1993, Vista has been a trusted provider of security solutions across Toronto and the Greater Toronto Area. Specializing in fire safety, first aid, equipment usage, and customer service, Vista goes beyond traditional security services to deliver comprehensive, integrated solutions tailored to the unique needs of businesses and organizations. With a commitment to reliability and innovation, they provide security expertise across Canada, ensuring safety and peace of mind for their clients.
Challenges
Vista faced a challenge with a digital presence that lacked trust and credibility, hindering both marketing efforts and client confidence. Their website failed to deliver a seamless user experience and did not reflect the strength of their brand.
They partnered with Treefrog to establish a strong brand foundation, beginning with Brand Strategy, followed by Brand Identity development and Web Design. The goal was to create a consistent, effective, and impactful brand experience across all touchpoints—ensuring that every interaction with Vista reinforces trust, professionalism, and industry leadership.
Project Details
Industry:
- Security, Investigations, Response
Markets:
- Retail, Commercial, Property
Website:
Services:
- Brand Identity
- Logo Development
- Social Design
- Brand Standards Guide
- Website Development
From Dated to Modern Branding
Vista’s branding had become visually inconsistent over the years due to a patchwork approach to design and messaging. To address this, Treefrog led a full rebranding process, starting with a clear Brand Positioning and value proposition.
By refining their core identity and market focus, we helped Vista sharpen their brand vision, ensuring their messaging and visuals aligned with their business goals. This strategic foundation not only strengthened their market presence but also unlocked new creative potential, setting the stage for a more cohesive and impactful brand.
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Creative Blueprint Development
Before designing a new logo, Treefrog developed a Creative Blueprint, providing a visual roadmap for Vista’s brand identity and direction. This process allowed stakeholders to explore possibilities, refine their vision, and provide targeted feedback, ensuring alignment with the brand’s evolving transformation.
The result was a new Vista logo that honored their heritage, drawing inspiration from an eagle patch still seen on some uniforms. This nod to their roots revitalized their identity, blending tradition with a modern, cohesive brand presence that reinforced their strength and reliability in the security industry.
Brand Standards Guide
At the conclusion of Vista’s branding process, Treefrog developed a comprehensive Brand Standards Guide, ensuring that every aspect of their Brand Anatomy and toolkit was precisely defined and clearly documented.
This guide became an essential resource for their in-house teams, providing clear directives on logo usage, typography, color palettes, and brand messaging. It not only ensured consistency across all marketing efforts but also became a trusted reference for maintaining the integrity of the Vista brand across all platforms and communications.
Print & Promotional Collateral
Special events often present branding challenges, where clear distinctions between hosts, vendors, affiliates, and sponsors are essential. Recognizing this, Water Ambassadors Canada partnered with Treefrog to develop a sub-branding system that would support their fundraising events while maintaining a strong connection to their core brand identity.
Our solution provided a cohesive yet flexible visual framework, ensuring that event branding remained consistent, recognizable, and adaptable across different initiatives. This approach not only reinforced their brand presence but also strengthened their ability to engage donors, sponsors, and supporters with clarity and impact.
Website Development
With a new brand identity in place, Vista needed a website that fully reflected their transformation—one that would not only showcase their professionalism and expertise but also clearly advocate for their services and the industries they serve.
Treefrog designed and developed a custom website that seamlessly integrated Vista’s new branding, messaging, and visual identity, ensuring a cohesive and impactful digital presence. Special emphasis was placed on:
• Service Advocacy – Clearly outlining Vista’s security solutions, ensuring potential clients understand the depth and value of their offerings.
• Industry-Specific Navigation – Structuring the site to highlight the diverse industries they serve, from corporate security to large-scale public sector solutions.
• User Experience & Accessibility – Building an intuitive, easy-to-navigate platform that enhances engagement and trust.
• Scalability & Performance – Developing a robust foundation that allows for future growth, content expansion, and service updates.
The result is a modern, high-performing website that reinforces Vista’s authority in the security industry, streamlines client engagement, and effectively communicates their mission, expertise, and impact.
Promotional Collateral
Original Banner
Replacing Busy, text-heavy, outdated banner...
Banner Design
... with modern, clean & dynamic design.
Impact
In the months following the launch of their new website and rebranding, Vista saw tangible improvements across multiple areas of their business. Their modernized digital presence not only strengthened their market position but also had a direct impact on their internal culture and client relationships.
Key outcomes included:
• Increased Employee Retention – A stronger, more unified brand helped reinforce company culture and pride, leading to greater team stability.
• Boosted Client Trust – The new website instilled greater confidence in Vista’s capabilities, reinforcing their authority and reliability in the security industry.
By establishing a strong brand foundation and a toolkit for continued success, Vista is now better equipped to compete and thrive in their industry, confidently positioning themselves as a leader in security solutions.
Now, It’s Your Turn!
Reach out today to start your transformation.
